Planning blog

    Today is October 10 and the planning has started. We’ve Decided our product and today we talk out the details to Have a better idea of what this commercial will look like. We discuss the plot of the scene, the costumes we will wear, the location and the props.
     The props we’ve decided on incorporating into the commercial will be as follows; a Dunkin hot cup, an apron with the logo, the work uniform (Khakis with a white formal tree-shirt), a big white paper bag with the logo, a small paper bag with the logo (for a doughnut), track wear (shirt, shorts, sneakers), a Whistle, pajamas, and real doughnuts for when we film the commercial. The different props will be used in different parts of the film. The Dunkin’ Donuts branded things will come in as we introduce the product. This will add a sort of suspense to the commercial. This will heighten the intrigue of the product for the people watching.
      The costumes we will be incorporating into the commercial will be; the work uniform (Khakis with a white formal tree-shirt),track wear (shirt, shorts, sneakers), and pajamas. This will create a hidden meaning behind the different people doing different things in the short commercial. The two people that will be wearing the track and pajamas will be acting in the film to creat a metaphor. The person wearing the Dunkin’ Donuts uniform will be a symbol for the brand itself. The person filming will wear no costume however the rest of the people in the group will. The people who are acting will try to convey the what the motto of the brand is incorporated into the product itself as well.
       For the rest of the project, we have a standard we hope to achieve each class. For today, 10/10 we will finish our planning and the basics for filming. Next week on the 14th we will work and finish on our story boards. This will prepare us for what we expect our filming to end up like. On the 21st, we will bring our costumes, props, and go out to the location we chose and start filming. This is the most important date as we have once chance to film and unexpected events like rain could occur and we are forced to change our locations. The last day is 10/23 where we officially edit all the film together and make sure the commercial makes sense and runs smoothly.
    For the location of the film the group has decided on the use of the school track, this will play into  the motto that the brand has. This creates humor and a clear understanding on what the commercial is trying to convey to the audience. The costumes and props will all tie into the location of the track, to hopefully succeed in the feelings the actresses that are being filmed will express. This will also give adequate lighting and good sound control for our film. The quality of the different angels will be better when we film the commercial shoots and takes when we film outside. Natural lighting will look better on the product than a top high a consent ration of light. This will make the food stand out over the dark contrast of the surrounding area of the track. This will also make the person who is metaphorically acting as the brand to also stand out.
         The back-up plan we have decided to use in case of or rain or an unfortunate event will be a new scene and a new location.  The script will change to better express what the brands motto is. We would change the costumes, by changing the track outfits to regular school outfit. Most likely jeans a shirt or pajamas to exaggerate the tiredness within the student. The people in the group will act like students instead of being track runners. The people who were planning to run will put out the scene of a tired student bumping into the other who has had a delicious cup of coffee from Dunkin already. However the student who is tired is so tired they drop all of their things and fall asleep. To wake the student the other one will wake them up with the smell of the coffee. This will cut to a scene of the student being more energetic and able to continue walking to their next class. This will express the brands motto while also adding humor to the commercial.