Research convention & codes

The Product my group and I chose is Dunkin' donuts. We did this for several reasons, not only do we all genuinely enjoy coffee and food from Dunkin' but we also believe it makes for a proper commercial. Doing something you care about makes it more enjoyable and therefore the results have better quality. Using Dunkin' Donuts as a product for a commercial within the school, is easier since the concept of needing coffee due to sleepiness makes for a good script.

After watching a couple commercials from Dunkin' the tone is lighthearted and playful, the commercials tend to be funny. There were commercials for food and for coffee, the food ad focused more on the prices for quantity of food while the coffee was needed for an "afternoon slump" displaying their new  deal which is two dollar coffee throughout certain times in the afternoon. Our group will most likely do a scene with coffee to target the tired majority as we are in a school and it will make the commercial relatable.

Most of the commercials have lighting that is bright. The locations tends to be a workplace or an office which goes well with the location of a school. If we choose a bright day to film, hopefully our commercial will bring Dunkin into a positive light, fulfilling its purpose. In order to bring a comical tone into the play, we will try to come up with a good line that jokes with the audience yet still makes Dunkin' appealing.  Our group may struggle with coming up with a funny scenario to make coffee important and we may struggle with having a film day full of sun.